Design Thinking Society

The future is what you + we create together

We are Catalina, Magda, Alina, Dragos and Tudor, design thinkers and enthusiasts. In our daily life, we are practitioners, designers and facilitators, educators and coaches. Not trainers.

Our passion to create change with design thinking brought us together. The future is here. One in which empathy, collaboration, and experimenting are key. We welcome you to the human-centered society: Design Thinking Society.​

Magda is a human-centred design enthusiast who shifted to Innovation after having spent 13 years in Human Resources, driving the people agenda for Honeywell, Genpact and IKEA. Since then she has facilitated many teams throughout their innovation & design thinking journeys for her clients, in retail, commercial real-estate, services, logistics, telecom or IT. Magda is also lecturer for Innovation at The Entrepreneurship Academy and Romanian Business Leaders

Tudor has grown professionally in a few amazing teams, inside some of the most formidable companies in Romania: Orange, ING, Vodafone and E.ON. ​Tudor is a passionate photographer and loves trekking. He shares his time between his passions and his jobs: he teaches a three months User Experience curse at, facilitates UX and Design Thinking adoption through innovation projects in large companies and NGOs and does UX consultancy work.He loves to work with creative innovators and give something back, so he is often helping startups – as a mentor at Innovation Labs and in several other startup incubators and accelerators.

Catalina has extensive expertise in User Experience and Design Thinking built through her several prior corporate roles.She led the Bucharest UX team in charge of creating the best user experiences for the world’s famous football video game, FIFA.Before that, for 2 years, she was behind the user experience of ING Bank’s internet banking and she also coordinated innovative digital campaigns for 3 years, making ING one of the most beloved brands in Romanian social media.Catalina is a UX educator, mentor, and advocate of the design thinking approach. She is certified by Google both as a Design Sprint Facilitator and Developer UX expert and invests effort and time in developing and supporting the tech communities. Catalina teaches at The Entrepreneurship Academy. She’s driven and curious.

Dragos is the initiator of the first Romanian design thinking communities, which contributed to sparking the interest for design thinking in Romania. Dragos passionately followed into Design Thinking after his marketing and general management experience. For 15+ years he ​groomed groundbreaking business models and ideas and​ served​ bright people. His experience spans across services and products, onto strategic and operational in market research, FMCG, Pharma, and the health business. Dragos is also an investor and supporter of Romanian startups and social enterprises to whom he also offers mentoring and coaching. Dragos teaches at The Entrepreneurship Academy.

Alina is a design thinking facilitator with more than 14 years of experience in PR, branding, and advertising. As Senior Account Director, Alina led successful and awarded campaigns for most of the top companies of Romania.Her decision to join Design Thinking Society came from her desire to make an impact on a company’s products and services BEFORE they enter the communication cycle. As she is keen on contributing to the development of the future business environment, she is currently teaching two courses at The Entrepreneurship Academy, along with her colleague, Dragos Gavrilescu.


Consultă portofoliul nostru de servicii.

Innovation and Design Thinking Interventions
We set up a temporary project unit to address a specific challenge or innovation need for your company.Using design thinking, we engage your organization, your customers, and your partners and co-create breakthrough solutions.

Sometimes you only have few days to find a solution. Our 5 days process will take you there.​This is an intense facilitated process that works best with a 6-7 people team. They will be guided in analyzing the problem, finding the focus areas, sketching solutions, deciding, prototyping and testing possible solutions with real customers.

If you’re in the service business you are most likely to want to make your customer happier. Your service is their experience.​Through service design we explore the experience of your customers and staff and co-design with them novel and delightful service journeys.

We want to create impact at scale. For this we initiated and continue to nurture communities of design thinking practice and learning.


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